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About us

Feel free to learn more about our team and company on this page. We are always happy to help you!

About us

A Few Words about us

Interactive Market Research is a full service market research institute specialized in developing “ad hoc” solutions to support clients’ marketing process.

Key advantage in working with IMR is the possibility of choosing both traditional and online methods (or a mix of the two). An excellent fieldwork organization, professional interviewers and the best locations all make IMR a reliable and easy-to-work-with partner for traditional research. Fast data collection, hard-to-find respondents, advanced proprietary technology: these are the main benefits of choosing IMR on line research. Clients can access IMR's proprietary on line panel (+220,000 households in Italy, France, Germany, UK and Spain).

People Behind Our Success

Meet Our Team

Maurizio Pucci

Managing director

After a managing career inside international companies such as Procter & Gamble and Shell Polimeri, in 1999 Maurizio founded Interactive. Graduated in Engineering with several specializations and masters, Maurizio leads the company working in first person on both national and international projects


Emanuele Alborghetti

Senior Partner

20 years experience in market research leading companies, Emanuele’s focus is on building solid and longlasting relationship with its clients. Board member, Emanuele provides its contribution to the company strategy and vision definition.


Luca Ghezzi

International Research Director

Luca boasts a ten-year expertise with assignments of growing responsability inside international companies such as Value Company and TIM. Graduated in Engineering with a master in Company Management, today he, in first person, works on the International research Area.


Salvatore Borrelli

Information Technology Director

Being in love with software development his whole life, Sal began working on complex projects in the late 90's, gaining experience in every field of the software development life cycle. His credo is "exams never end so better if you keep learning". With two master degrees in Chemical Engineering and Computer Science, the knowledge foundation is solid enough to stay at the cutting edge of software technologies.